thoughts &
notes

There’s one question I get asked more than any other. How do I get signed to the label of my dreams? And every time I hear it, I think the same thing. That’s the wrong question. I remember pitching a techno demo to a label that had quietly switched to releasing deep house. They politely declined and I can look back and laugh now. But at the time, once I realised what I’d done, it was awkward. And there’s no undo once you’ve clicked the mouse and hit send. I'd been throwing pa

Why the fear of shipping might be costing you more than you think Some years ago I shelved a track after getting a single NO from a record label. Not because the track was bad. I’d spent weeks on it. Late nights, tough decisions, moments where everything finally clicked. Days before I sent the demo I genuinely and wholeheartedly believed in it. Then one person said no, and I folded like a pack of cards. I never had the courage to go back to it. I’m not ashamed to admit that