I was on a coaching call recently, listening to a familiar story. The producer had been putting in the work. Learning their tools. Improving their process. Shipping tracks. But they’d hit a wall - the music had flatlined. Same level, same results, same silence from the labels they cared about. What they really wanted was to get signed to their favourite label What struck me was how they talked about it: they were hoping to eventually find their own sound. Not discovering it